As new technologies are introduced, they go through stages of maturity in the marketplace. Initially innovative, and therefore expensive, they grow to be commonplace and ultimately become a commodity (or forgotten).
Somewhere along that curve, from breakthrough invention to optimized revenue scalability, communication of the technology’s benefits migrates from the inventor* to engineers to pre-sales to order takers to the discount end-cap at Target.
Remember Palm Pilots?
During the time a technology is in pre-sales stewardship, it is our responsibility and joy to discover, understand, and bring to others.
Enjoy the technology in its ride. But don’t hang on too long. The next great thing is preparing to change what you do. For example, this is the year of the tablet. And next year?
*even Alexander Graham Bell did some pre-sales work.