Micro to Macro

In any system, there’s an infinite range of detail to be explored and understood, from the micro details of individuals screens, fields, and usability quirks to the macro concepts of departmental functions, business processes and strategic initiatives.

Our challenge is to set the depth of focus that best communicates to our audience.   We need to meet them where they are and provide painless navigation down into the details.   We need to pull them out of the weeds and sum those details back into high level value.

It might take a moment to find that focus for an audience, but it’s imperative they come away with what they need.  So adjust your zoom until they can see clearly.

It’s not about what you want to say, it’s about what they need to hear.

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