And poorly placed pronouns are puzzling.
We owe it to our audiences to be clear, not confusing.
When we start using Three Letter Acronyms (TLAs) and pronouns because we assume the audience knows what the TLAs mean or because we’re too rushed to type or speak the words out, we risk confusing them.
When we start using TLAs and pronouns because we assume the they know what they mean or because we’re too rushed to type or speak them, we risk confusing them.
We learn sequentially, getting stuck on what we don’t understand until we resolve that problem. If your audience is still working out what you’ve said and you’ve gone down the road, they’ll abandon the journey.