Too many TLAs are a PITA

And poorly placed pronouns are puzzling.

We owe it to our audiences to be clear, not confusing.

Clear:

When we start using Three Letter Acronyms (TLAs) and pronouns because we assume the audience knows what the TLAs mean or because we’re too rushed to type or speak the words out, we risk confusing them.

Confusing:

When we start using TLAs and pronouns because we assume the they know what they mean or because we’re too rushed to type or speak them, we risk confusing them.

We learn sequentially, getting stuck on what we don’t understand until we resolve that problem. If your audience is still working out what you’ve said and you’ve gone down the road, they’ll abandon the journey.

Advertisements
Tagged ,

Have something to add?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: