Swamp Juice

The soda fountain has every choice you could want: cola, root beer, ginger ale, cherry, lemon lime, iced tea, even water.

My kids look at all that and make swamp juice.

What do your customers really want from all the features, functions, and best practices built into your product?  A logical choice?  No. They don’t buy that; they buy on emotion.

And free re-fills.

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