Have you ever had to work really hard to understand a new concept in your industry?
Yes, marketing literature can be out of touch; presentation files can be poorly written and have too many bullet points; demo scripts can miss the value entirely; but once in a while, a white-paper, a blog, a product description can get to the heart of the matter and reveal something new. It might require you to connect the dots from disparate sources but then, then! The light goes on.
Damn if that insight doesn’t turn out to be relevant, timely, and key in the next three customer conversations you have.
You’re in the center of the buzz and you get it, and you can articulate it to others… because your in Pre-Sales and that’s what you do- make the complex simple through communication. You’re a transducer of complexity in technology and business.
The more you know… the more relevant you are.