Second Person Narrative

You arrive at the customer site twenty minutes early.  Your sales rep and your client chat about the meeting ahead as you set up.  But something’s wrong. You can’t get onto the network, the projector isn’t cooperating with your tablet, and your sales rep starts talking about areas of the solution you aren’t prepared to cover.

I arrive at the customer site twenty minutes early.  My sales rep and my client chat about the meeting ahead as I set up.  But something’s wrong. I can’t get onto the network, the projector isn’t cooperating with my tablet, and my sales rep starts talking about areas of the solution I’m not prepared to cover.

Much is said about “I-talk” and “you-talk,” the idea that you should phrase your demo clicks in the first person or the second person.

Which of the two examples above had you more involved?  When it was happening to you* or when it was happening to me?  If you want to better involve your customers in your presentations, go with your gut.

* I was delighted to realize, upon review, that most of my posts here are in the second person narrative.
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