Five Minute Demo

From way outside the enterprise software space, here is a pair of demonstrations we can learn from.

I would buy this product based on this fundamentally sound,* informative, and compelling demonstration:**

Let’s dissect it just a little:

  • A quick “hello, here’s what we’re going to be talking about”
  • Brief demo on his own terms of the product to give us a taste
  • Educational review of the major features, and what it does
  • Deeper demo showing the real use cases we care about and the resulting variety and power of the product we care about
  • Brief summary, praise, and call to action

There was joy and enthusiasm on the part of the presenter from the opening seconds, and he showed us enough to let our imaginations fill in the rest.  Wouldn’t you love to be able to coax your own sounds out of this unit?  Don’t you want to discover what else it can do?


I wouldn’t buy this product based on this rambling checklist:***

Let’s rip it apart:

  • Hello, here’s what we’re going to talk about
  • Tangential, distracting story
  • Long technical feature-function training course
  • More features and functions
  • Even more features and functions
  • Ineffective and out of place cross-selling pitch
  • Finally, demo!  …Well, ten seconds of demo, then back to the training class and another cross-selling pitch
  • Ten seconds of demo, thirty seconds of explanation; repeat, repeat, repeat
  • Thanks for watching, for more information go to the website

There was no joy on the part of the presenter.  Does he even like playing guitar?  Nothing was left to the imagination, no stone left unturned, and you walk away thinking “that’s all it does.”

* Sure, it could have used a little more editing and another draft.
** I did, actually.
*** From the manufacturer’s rep!
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