You’re in a customer-engaging role. Make it easy for a customer to contact you.
- always be included in email correspondence
- be configured on your desktop, tablet, and phone*
- provide your name, title, preferred phone number in a clickable format, and email address
- list professional titles and certifications
- include your street address
- have a link to a targeted website landing page**
- include a quote or marketing slogan
- include timely promotion of an event or industry award
- be better if it didn’t include pleas for causes that aren’t related to your business
*Why advertise for iPhone and Verizon on every email?
**Don’t give them the corporate home page. They can guess that. Point them toward a page about your area of expertise, or a customer story