The joy is in the research, the discovery, the crafting, the thinking.
And when you make a series of calls like Redford as Woodward in All the President’s Men, you’re an investigative reporter hot on the trail of a lead. From witness to sales rep to product manager to customer, you’re digging up clues and finding the real scoop.
Your story will make the difference for the customer.
The research will save you a lot of time in the sales process.