Hi my name is Karen welcome to Anthony’s for today’s-specials we have a caramelized-pear salad with fresh strawberries with brown butter caramelized pears roasted sweet potatoes fresh sliced strawberries and goat cheese drizzled with a raspberry vinaigrette we also have broccoli-rabe and grilled Italian sausage sauteed with garlic and olive oil topped with grilled Italian sausage and fresh mozzarella with shaved romano cheese.* Can I get you a drink?
Slow down.
When a waiter rips through the specials of the day that fast I can’t follow them. They know the specials list well. They’ve memorized it, have had the specials themselves and professional wait-staff has their own set of notes about each dish.
But ripping through them as if preparing the passenger cabin for takeoff doesn’t help me, the audience, understand them. I’m still trying to figure out what a caramelized pear is never mind the sum of the salad’s parts.
When you’re presenting systems and features, slow your pace, add some emphasis, give each thing you mention a purpose, pause, let it soak in, and then onto the next one.
*to her credit, she did this without a stream of acronyms.
Pre-Sales Observer 